Experience
Jerrika Longueville
Currently marketing in Northwest Arkansas, United States
📨 jerrikalongueville@gmail.com
🤝 LinkedIn
📄 Resume
Please message me to request a phone number.
Education
University of Arkansas
Fayetteville, Arkansas
2008 - 2015
Fayetteville, Arkansas
2008 - 2015
Bachelor's Degree
Political Science and Government
Universitat Pompeu Fabra
Barcelona, Spain
May 2009 - Aug 2009
Spanish Immersion Study
Spanish Language and Literature
Summer spent studying abroad in Barcelona, Spain to increase conversational Spanish skills. Successfully completed two courses conducted entirely in the Spanish
language with a focus on culture and traditional literature.
Award-Winning Work
The Natural State Tourism Development Award | February 2023
Arkansas Tourism Henry Awards
Arkansas Tourism Henry Awards
Earned in recognition of Art Court, a placemaking project owned and managed during my time with Experience Fayetteville. I managed the social media and website content for the project, adhering to the style guide. Art Court, a unique basketball court enhanced with murals, sculpture, and a virtual reality experience, opened on Dickson Street in Fayetteville, AR in August of 2022.
The Natural State Tourism Development Award, "presented to a community, organization, program, or attraction for an innovative project that 'stands out from the crowd' with a unique appeal or creative approach that increases pride and placemaking.", was awarded at the 49th annual Arkansas Governor's Conference.Tourism Organization of the Year | February 2023
Arkansas Tourism Henry Awards
Arkansas Tourism Henry Awards
Recognizing and rewarding the 2022 initiatives of Experience Fayetteville that set us apart from the rest!
As chief copywriter, my marketing efforts directly contributed to attracting visitors from around the state, nation and world, shattering HMR (Hotel, Motel, Restaurant) tax records with a 144% year-over-year increase in lodging HMR tax collections for January 2022 and a 10.5% increase in sales tax revenue compared with January 2021.
The honor of Tourism Organization of the Year, awarded to “a convention and visitors bureau, advertising and promotion commission, chamber of commerce or other entity for excellence over the course of the previous year,” was presented at the 49th annual Arkansas Governor's Conference.Outstanding Non-Traditional Student Leadership Award | May 2015
Arkansas Alumni Association
Arkansas Alumni Association
Awarded to undergraduate students for demonstrating excellence in achievements as a student while successfully overcoming adversity in personal circumstance.
Distinguished Service Key | April 2011
Alpha Phi Omega National Service Fraternity
Alpha Phi Omega National Service Fraternity
Highest award tier within the organization, presented to a person who has distinguished themselves through outstanding service to their chapter. I was nominated and awarded for making an outstanding and unique contribution to the chapter as a whole; exemplifying and demonstrating the cardinal principles of leadership, friendship, and service; and making a sustained contribution in a leadership role over time.
Digital Marketing Experience
avad3 Event Production | December 2023 - Present
Lowell, AR
Lowell, AR
Marketing Analyst | December 2023 - Present
As the first-ever in-house marketing analyst, I am laying the groundwork for growth at avad3 by discovering the story the data has to tell. As a key member of avad3's new Growth Team, my role is to increase lead volume and improve conversion rates for our B2B Sales team by utilizing my analytical skills to discover patterns that inform recommendations for the Marketing team. I'm currently working toward becoming the ZoomInfo MarketingOS expert on my team.
Experience Fayetteville | October 2021 - September 2023
Fayetteville, AR
Fayetteville, AR
Content Developer | November 2022 - September 2023
Digital Marketing Coordinator | October 2021 - November 2022
As chief copywriter, I created and maintained the brand voice for Experience Fayetteville. It was my responsibility to craft content for a family of social media accounts and websites in addition to event support and promotional copy, from conception to execution. Self-led initiatives include the launch of an exceedingly popular event calendar, revitalization of the Fayetteville Ale Trail program, and inclusion in the Midwest Travel Network.
Snowglobe Cloth | January 2011 - November 2021
United States
United States
Director of Operations | November 2011 - September 2023
Promotional Copy Editor | January 2011 - November 2011
As an independent e-commerce reseller, I grew an online presence of loyal customers using my knowledge of SEO best practices and social media marketing acumen. I managed all finances, inventory, shipping and logistics for the operation in addition to directing all paid and organic marketing efforts.
Heartland Honda | February 2014 - March 2020
Springdale, AR
Springdale, AR
Director of Digital Marketing & Social Media | April 2016 - March 2020
Senior Marketing Strategist | August 2014 - April 2016
Digital Marketing Specialist | February 2014 - August 2014
As a marketing team of one in the niche world of powersports, I was responsible for creating and managing content for paid digital campaigns, website blogs, and social media posts. As Director, I maintained my Google Analytics Certification and took on a lead role monitoring KPIs for all digital advertisements. In addition, I acted as head of email marketing, which led to my introducing a lead collection process that better facilitated integration with our existing CRM. The result was an increase in my newsletter engagement rate and an easier, streamlined task.
University of Arkansas | September 2009 - May 2010
Fayetteville, AR
Fayetteville, AR
Advertising and Public Relations Director
As A&P Director, I promoted and advertised events for the UA Housing Division, drafted legislation for Interhall Congress as executive assistant, wrote and submitted press releases, and coordinated conference operations.
Marketing Projects
As acting manager of Arkansas' original craft beer tour, I was responsible for revitalizing the Fayetteville Ale Trail program as it approached a decade in operation. Under my watch, the program's website and social media page received a much-needed overhaul and a renewed marketing strategy. I expanded our brewery connections to onboard 10 new partners in less than two years and acted as the sole liaison between all 20+ members. I project managed updates to the Fayetteville Ale Trail "passport" as needed, copywriting and editing two versions of the printed pieces in the span of 12 months.
In addition to months of lead-up support, I was the lead social media manager and on-site content creator during the 2022 UCI CX World Championships in Fayetteville, Arkansas. In addition to writing in-the-moment captions for a sport I'd never seen live before, I was responsible for capturing engaging photos that would delight die-hard fans from all around the world. My social media coverage of the international World Championship race garnered 100K+ impressions and nearly 10,000 video views each day of the event.
I advocated for the launch of Experience Fayetteville's event calendar, taking responsibility for its initial creation and information sourcing. The calendar rapidly became the second most heavily-trafficked page on the website. In fact, the demand was so great that the calendar "broke" in just a matter of months! I took the lead, single-handedly creating the organizational architecture for a new solution. I was able to rapidly implement a more robust event calendar, dedicating most of my time to perfecting the UX. To this day, the calendar I began remains the authoritative source for event information in the Northwest Arkansas area.
Additional Experience
Homeschool Instructor | August 2020 - December 2021
Fayetteville, AR
Fayetteville, AR
Homeschool Instructor
During the beginning of the COVID pandemic, I worked to support my young children while taking an interim lead on their education.
Pete for America | August 2019 - March 2020
Chicago, IL
Chicago, IL
Investment Associate
Raised $10K+ from 314 unique donors through financial organization and digital fundraising, consulted on strategy as a Top 10 Raiser.
Steepdeep Ventures | June 2013 - November 2013
Northwest Arkansas
Northwest Arkansas
District Manager and Trainer
Consulted with regional General Managers of new Spirit Halloween locations to merchandise, market, and launch new stores.
Buck Crossing BBQ | March 2011 - February 2013
Fayetteville, AR
Fayetteville, AR
Restaurant Bar Manager
Recruited and trained hospitality staff, managed bar inventory, developed bar menu, managed event logistics, scheduling, staffing, day-of coordination, and post-event follow ups.
Spirit Halloween | August 2008 - November 2013
Northwest Arkansas
Northwest Arkansas
General Manager | August 2012 - November 2013
Assistant Manager | August 2011 - November 2011
Sales Associate | August 2008 - November 2010
Managed a team of 20 to erect, merchandise, maintain, inventory, and disassemble a high-volume, temporary retail store. Coordinated rapid local media response and digital presence for pop-up locations.
Volunteerism
Springdale Public Library
Bookstore, Sales & Events
Girl Scouts Diamonds - AR/OK/TX
Support, Marketing & Events
Movement for Black Lives (M4BL)
Texting & Volunteer Training
Alpha Phi Omega National Service Fraternity
Vice-President of Service
References
Available upon request.